Nomi Health, a direct healthcare service provider that's rewiring the nation's healthcare system, has brought on Arnold Worldwide to drive brand creative campaigns that highlight some of the healthcare industry's biggest problems.
"Over the last handful of years, you can't help but notice the massive spike in crowdfunding as a means of paying for essential healthcare in the US," said Sean McBride, CCO of Arnold. "The more normal this practice has become, the more it feels like the existing healthcare industry is perfectly happy to accept this practice vs. viewing it as a problem they're on the hook to solve. Our first creative work for Nomi follows this trend to its natural conclusion."
CEO Mark Newman founded Nomi Health after learning he could save 30% on his hospital bills by paying the total cost up front. He is now on a mission to create a real-time healthcare ecosystem at mass scale that is purpose-built to make care delivery as efficient and cost-effective as possible.
This professional campaign titled 'Go Fund Yourself' was published in United States in November, 2022. It was created for the brand: Nomi Health, by ad agency: Arnold Worldwide. This Experiential, Film, and OOH Outdoor media campaign is related to the Insurance industry and contains 4 media assets. It was submitted over 1 year ago.