The National Lottery

A Christmas Love Story

Agency: adam&eveDDB


The National Lottery is inviting the whole nation to come together and imagine the joy of winning big this festive season, with an integrated campaign created by adam&eveDDB for National Lottery operator Camelot.

The launch ad, ‘Christmas Love Story’ directed by Oscar-winner Tom Hooper, breaks this Sunday (20 November). The ad is set to a new arrangement of George Michael’s ‘Faith,’ performed by artist Sleeping At Last. The full length, three-and-a-half minute commercial will appear in cinemas, with cutdowns appearing online and on TV.

The ad begins with a chance encounter between two people who meet on a train and hastily exchange a phone number on the back of a National Lottery ticket. When the girl realises the number is smudged, we are left willing the pair to come back together. With the news of an unclaimed winning lottery ticket, the tension mounts. Ultimately, the couple reunite, lucky in love and the lottery, making this Christmas a truly magical one. The ad encourages the public to take a chance and believe in the magic of hope and possibility this Christmas.

The ad brings Tom Hooper, director of The King’s Speech and Les Misérables, and the National Lottery full circle – as the film for which he won his best director Oscar, The King’s Speech, received National Lottery Good Cause funding through the British Film Institute.

The ‘Christmas Love Story’ film is supported by a fully integrated multi-media channel campaign, including a real life experience that invites the public to get involved. Special photo booths, placed at chosen train stations across the UK, will invite passers by to have their photo taken and see it projected on nearby digital OOH space.

This professional campaign titled 'A Christmas Love Story' was published in United Kingdom in November, 2022. It was created for the brand: The National Lottery, by ad agency: adam&eveDDB. This Integrated medium campaign contains 1 media asset. It was submitted about 1 year ago.


Client: Camelot
Brand: The National Lottery
Project/Campaign name:
Client: Executive Director - Matt Ridsdale;
Head of Marketing Communication - Anna McInally;
Marketing Manager - Sophie Morgan;
Brand Manager - Lauren Pinkus;
Brand Manager - Jayna Bacchus;
Assistant Brand Manager - Lucie Pelaez;
Campaign Planning Manager - Natalie Littlechild
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creatives: Forrest Clancy; Jay Parekh
Agency producers: Nikki Cramphorn; Tristan Baker
CEO: Tammy Einav
Managing Partner: Sam LeCoeur
Business Director: Fay Taylor
Account Director: Tejen Shah
Account Managers: Zahra Ahmed
Global planning partner: Heather Alderson
Planning directors: Stuart Williams, Róisín Mulroney
Senior project manager: Amy Waldman
Project manager: Caitlin Fletcher
Designer: Scott Silvey
Agency legal counsel: Tom Campbell
Media agency: Dentsu
Media planners: Niall McEvoy; Dominic Sadler; Sarah Francis
Production company: Smuggler
Director: Tom Hooper
Executive Producer: Fergus Brown
Producer: Nick Sutherland-Dodd
Cinematographer: Steve Annis
Casting: Dan Hubbard Casting & Beast Casting
Editing Company: The Whitehouse
Editor: Russell Icke
Editor Asst: Steven Waltham
Post Production: Framestore
Post Producer Alexia Paterson
VFX Supervisor: Pedro Sabrosa
2D Supervisor: Ben Taylor
Colourist: Simon Bourne @ Company 3
Music Written / Composed by George Michael
Arranged & Performed by Sleeping At Last
Additional Orchestration: Chris White
Produced & Supervised by Siân Rogers @ SIREN
Label: Music Alternatives
Publisher: Warner/Chappell
Audio Post Production: Sam Ashwell @ 750

Pentonic GumStik


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.