Royal Australian Navy

Lost In Translation

Agency: WPP


The Royal Australian Navy has launched a new campaign promoting Cryptologic Linguists whose primary role is to translate languages. While Artificial Intelligence plays an important role in the modern workforce, it doesn’t always get it right when it comes to language translations. This campaign takes those mistakes and highlights them. Using sophisticated A.I., the advertising takes real mistranslated lyrics, movie quotes and phrases and uses them to highlight the importance of humans in these roles.

This professional campaign titled 'Lost In Translation' was published in Australia in July, 2020. It was created for the brand: Royal Australian Navy, by ad agency: WPP. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 3 years ago by Associate Creative Director : Shane Geffen of VMLY&R Melbourne .


Advertising Agency: VMLY&R Melbourne , Melbourne , Australia
Executive Creative Director: Jake Barrow
Associate Creative Director: Kieran Moroney
Associate Creative Director: Shane Geffen
Designer: Fabio Lima
Agency Producer: Aaron Rocca
Agency Producer: Catherine Bonny
Account Director: Bindy Bassingthwaighte
Account Manager: Gabrielle Sandel

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