ADVERTISING

Seabourn

This is Your Moment

Agency: Grace Creative LA

Description

Ultra-luxury cruise company Seabourn recently launched its first marketing campaign created by women-owned marketing agency Grace Creative. Grace Creative won the AOR account in July after a competitive pitch against ten other agencies.
In a first for Seabourn, the global campaign targets women aged 50 and older, which is also the audience Grace Creative specializes in. It’s also a key demo for cruise marketers: women 50-plus make 87% of the travel decisions and have $19 trillion in assets. The objective is to redefine the concepts of luxury and cruising for active and accomplished younger Boomers and older Gen- Xers. Psychographically speaking, the 50-plus audience Seabourn seeks is awaiting adventure, purpose, and elevated, transformational experiences

This professional campaign titled 'This is Your Moment' was published in United States in January, 2022. It was created for the brand: Seabourn, by ad agency: Grace Creative LA. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 4 months ago.

Credits

Advertising Agency: Grace Creative LA, United States
Chief Creative Officers: Susan Colby, Kathy Sjogren
Managing Director: Jennifer Nottoli
Art Directors: Kathy Sjogren, Jerry Gentile
Copywriter: Susan Colby
Photographer: Doug Menuez
Production Company: Jaw Productions
Directors: Kathy Sjogren, Jerry Gentile
Executive Producer: Amanda Wolfe
Director of Photography: Ryan Elwell
Editorial Company: Los Feliz Films
Editor: Dan Bootzin
Music Producer: Beth Aranda, Above and Beyond Films
Composer: Arif A. Hodzic

ADVERTISING

iStock Essentials

Shot of Carnival Legend sailing ...

Artist: SeregaSibTravel

iStock Signature

Key West, Florida – November 5, ...

Artist: ~UserGI15674004

iStock Essentials

Cruise ship Seabourn Sdyssey in ...

Artist: Vadzim Kushniarou

iStock Essentials

The cruise ship Seabourn Ovation

Artist: Alexander_Photo

iStock Essentials

Cruise liner Seabourn Quest moor...

Artist: -lvinst-

iStock Essentials

MV Seabourn Quest, a luxury crui...

Artist: aquatarkus

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.