Hypo Bleach

Detty December, Hypo January


December is a peculiar month as it comes with loads of activities and shenanigans which earned it a notorious appellation - ‘Detty December’. The prints play up the sober and cautious mood of January which starkly contrasts the ‘wild and free’ mode of December. In summary, the idea simply says ‘whatever you were up to in December, Hypo promises to help you clean it up by January.

This professional campaign titled 'Detty December, Hypo January' was published in Nigeria in January, 2022. It was created for the brand: Hypo Bleach, . This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted almost 2 years ago by Artist: Gabby of Noah's Ark Communications.


Advertising Agency: Noah's Ark, Lagos, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Chief Operating Officer: Ekeno Eyo
Creative Director: Maurice Chike Ugwonoh
Art Directors: Gabriel Olu'Seun Olonisakin, Frederick Edomah, Armstrong Nomamiukor
Illustrator: Jide Okonkwo
Copy Writer: Nike Ladokun, Mann Gbeminiyi Olajide
Brand Managers: Olajumoke Abodunrin Akinyele, Maria Omole, Adeola Ogunade, Onifade Ojumitunrayo


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