The Art of Making dives into the creative psyche of digital street artists
Agency: SuperHeroes
NudeRobot (Los Angeles): A VFX artist known for surreal CGI and sometimes unsettling humanoid forms, NudeRobot attributes his inspiration to his third space outside of the computer, as he takes viewers along with him for a hike through the LA hills and his passion for soccer.
Shubi_dubidoo (India): A female 3D artist with roots in illustration and graphic design, she brings a playful, character-driven style to her work. Her third space is Sunder Nursery, a peaceful park in the middle of Delhi, where she reflects on her creative inspiration.
For Shubi_dubidoo, inspiration lives in her third space: Sunder Nursery, a serene park in the heart of Delhi.
Tonqart (UK/ Bali): Known for transforming any object into a skateboarder, Tonq’s episode brings motion tracking and 3D to life against the backdrop of his English countryside roots.
Description
SuperHeroes’ The Art of Making returns for a second season with an intimate look at how a new generation of digital street artists finds inspiration and shapes culture. Shot across Los Angeles, London, and New Delhi, the docuseries highlights the softer side of creativity—curiosity, vulnerability, and evolution—through the eyes of Gen Z creators NudeRobot, Tonqart, and Shubi_dubidoo. With raw, handheld storytelling, the series captures the mindset of artists redefining how creativity is expressed and consumed in a social-first world.
This professional campaign titled 'The Art of Making dives into the creative psyche of digital street artists' was published in India, United Kingdom, and United States in September, 2025. It was created for the brand: Lenovo, by ad agency: SuperHeroes. This Digital and Film media campaign contains 4 media assets. It was submitted 2 months ago.
Credits
Agency: SUPERHEROES
Chief Creative Officer: Rogier Vijverberg
Creative Director(s): Elliot Stewart-Franzen
Senior Producer: Jared Sichel
Producer: Nikki Cohen
Client Hero: Susan Vugts
Art Director: Terrill Ocona
Copywriter: Ian O’Connor
Graphic Design: Doris Liu
Motion Graphic Designer : Ilja Matthijssen, Jeffrey Okhuijsen
Editor: Nik Lokensgaard
Digital Street Artists:
Production Company Partner: SixTwentySix
Director: Iris Kim
Executive Producer: Jonny Edwards
Head of Production: Haley Diaz
Line Producer: Jami Arceo
Director Of Photography:
LA: DP - Emerson Duggan
UK: DP - Henry Gill
India: DP - Sparsh Harsija
Post Production: SixTwentySix
Editorial Company: Daydream Editorial
