Kia - The Silent Test
Description
ELECTRIC CARS DROVE THROUGH A LIBRARY TO PROVE THAT SILENCE CAN MAKE THE LOUDEST STATEMENT
How quiet can an electric vehicle really be? Instead of saying it, we put it to the test. We challenged the one place where silence is sacred: a library. For the first time, a test drive happened where no one would expect - or allow — a car. A space where even a sneeze can break the rules. And yet, we didn't break the silence.
Kia drove through aisles, around shelves, and among readers without anyone noticing.
This professional campaign titled 'The Silent Test' was published in Colombia in September, 2025. It was created for the brand: KIA, by ad agency: Proximity BBDO. This Content, Experiential, and Film media campaign is related to the Automotive and Personal Transportation and Electronics, Technology industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Advertising Agency: Proximity BBDO
CEO: Marcelo Arango
CMO: Natalia Villegas
VP Creative: Ginna Lee
VP Planning: Miguel Dallos
Creative Director: Oscar Ramirez
Creative Director: Manuel Rojas
Copywriter: Daniel Yaya
Copywriter: Daniela Cruz
Art Director: Manuel Arrieta
Account Director: Daniel Sarmiento
Motion Graphics: Bilma Córdoba
Motion Graphics: Owen Moncada
Social Media Manager: Laura Ibarra
Community Manager: Nicolas Castro
Content Creator: Oscar Castiblanco
