Many consumers turn to product reviews before buying a new gaming computer. In this ad campaign from Lenovo, computer reviews from industry sites The Verge and Manofmany are turned into metal songs. Sit back and listen to lyrics like “10th Gen Intel Core processors” and “attractive, yet plainly designed gaming laptop” before making a decision on whether a new Legion computer meet your needs.
This professional campaign titled 'Metal Reviews' was published in Sweden in December, 2020. It was created for the brand: Lenovo, by ad agency: Ehrenstråhle. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 2 years ago by Art Director: Oskar of Ehrenstråhle.
Advertising Agency: Ehrenstråhle, Stockholm, Sweden
Copywriter: Joakim Estemar
Art Director: Oskar Ferm
Project Manager: Jonna Peltonen
Social Media Manager: Anna Mattsson
Graphic Design: Linda Engström
Graphic Design: Lars Carlsson
Production Manager: Victoria Fernandez
Graphic Design: Susanne Åström