From Dawn till Dusk



Lenovo launched its VR-headset Explorer. Its promo in Ukraine was complicated due to literary 0 of local content and lack of global applications, mostly presented by casual shooters.
Ukrainians travel to Europe in seek for amazing places.
But sometimes beauty is just in front of your nose.
For those, who still think of Kyiv as a city of churches we bought its modernity vibes just to their point of view. Literally.
Kyiv from dusk till dawn — first infotainment VR-app about ukrainian capital.
In the project we have showed the other side of Kyiv — its modern culture.
We selected 6 trendy locations and developed a VR-tour “Kyiv from dawn till dusk” around them. It every location user gets an interactive game. In these physical locations we placed posters with chatbot codes, that starts a dialogue about the project and gives some product info about Lenovo Explorer. The project was also promoted in social media and landing page. All the communication led to the application download for full-VR experience.

This professional campaign titled 'From Dawn till Dusk' was published in Ukraine in August, 2018. It was created for the brand: Lenovo, by ad agency: NGN.AGENCY. This Integrated medium campaign is related to the Electronics, Technology industry and contains 12 media assets. It was submitted almost 5 years ago.


Advertising Agency: NGN.Agency, Kyiv, Ukraine
Creative Director: Stas Stoyackiy
Art Director: Vitalii Gorenko
Copywriters: Galya Alomova, Yuliana Piyanykh


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