Hey Jane The Case For Her

The Abortion Collection

Schools: Miami Ad School Miami Ad School Madrid


In 2022, the U.S. Supreme Court overturned Roe v. Wade, which triggered 13 states to quickly ban abortions. Research suggests these bans could force many women to take desperate measures to terminate pregnancies and increase maternal mortality. To help women fight for their reproductive rights, Hey Jane and The Case for Her launched The Abortion Collection – a product line of household objects which were used by women to get abortions, packaged as “healthcare” products to send a simple message: abortion is healthcare.

The collection will be displayed in pop-up stores across the 13 states and on a website, with supporters able to purchase them symbolically by offering donations, and the funds going to organizations that help women regain control over their bodies.

This student campaign titled 'The Abortion Collection' was published on February 02, 2023. It was created for the brands: Hey Jane and The Case For Her, by ad schools: Miami Ad School and Miami Ad School Madrid. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Health and Public Interest industries and contains 5 media assets. It was submitted 4 months ago by Art Director: Ilu Shilpakar of Miami Ad School Madrid.


Advertising Agency (School): Miami Ad School, Madrid & Steinbeis University
Art Director: Ilu Shilpakar
Art Director: España Navarro
Copywriter: Yash Bhut
Educational Instructor: German Rivera Hudders
Educational Instructor: Juan Vargas
Educational Instructor: Francesc Enrich


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