Pantera Fresca

The 2018 Bittersweet Collection

Agency: Grey


This year is not looking like the best for Mexico. Aiming to rescue the optimistic side of Mexicans, the renowned artisanal ice cream franchise, Pantera Fresca, together with Grey Mexico, launch this campaign based on humor, with a strong digital component and social networks communication, which will last all year. Every month or for special dates, the brand will announce a new flavor from “The 2018 Bittersweet Collection” whose name will aim to encourage consumers to take tough moments with grace and its flavour will add sweetness needed to combat bitterness.

This professional campaign titled 'The 2018 Bittersweet Collection' was published in Mexico in May, 2018. It was created for the brand: Pantera Fresca, by ad agency: Grey. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 5 years ago.


Advertising Agency: Grey, Mexico
Responsible for Client: Francisco Macías
Chief Creative Officer: Humberto Polar
Creative Directors: Manuel Vera, Carlos E. Ramiréz
Senior Copywriter: Georgina Portas
Art Director: Ricardo Sánchez
Head of Accounts: Nicole Woodman
Account Executive: Alejandra Trueba
Agency Producer: María Fernanda Sodi
Production House: Santos Films
Director: Pedro Antonio Torres
Photographer: Juan Pablo Ojeda
Executive Producers: Alexa Torcid, Omar Ganem
Editor: Iván Guerrero
Assistant Director: Juliana Gómez
Art Director / Line Producer: Elvia Zarco
Music: stock
Post-production Company: Wip Post
Post Producer: Arturo Aguayo
Colorist: Jerónimo Guerrero
Online / Animation: Alberto Ruíz
Audio Post-production: Antonio Vijosa
Quality Control: Alonso Balcazar

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