Peru is the country of Latin America with the highest wage gap between men and women: 29.2%.
We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru.
This professional campaign titled 'The Price of Equality' was published in Peru in March, 2018. It was created for the brand: Scotiabank, by ad agency: Wunderman. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Wunderman Phantasia, Lima, Peru
Chief Creative Director: Jose Aburto
Head of Art: Augusto Landauro
Creative Director: Diego Sugai
Copywriter: Diana Flores
Art Director: Diego Izquierdo
Senior Designer: Miguel Ucañán
Illustrator: Rolando Aquije