The 100th Edition (case study)

On Holocaust Remembrance Day, January 27, 2024, the Frankfurter Allgemeine Zeitung (F.A.Z.) unveiled the 100th anniversary motif of their esteemed "Brilliant Minds" campaign, captured by renowned director Wim Wenders. The powerful image features Holocaust survivor Margot Friedländer, now 102, seated amidst the more than 2,700 concrete steles of the Memorial to the Murdered Jews of Europe. With the F.A.Z. newspaper in hand, Friedländer’s portrait is a poignant reminder of the importance of vigilance, historical awareness, and resistance against the rise of intolerance.

For over 25 years, the F.A.Z. has celebrated influential figures through its iconic photo series, "There's always a brilliant mind behind it." This campaign features distinguished individuals engrossed in reading the newspaper, set against backdrops that symbolize their contributions to society. The series honors those who drive the global political, economic, social, and cultural dialogues, showcasing their intellect and influence.

Margot Friedländer’s participation in the campaign underscores her relentless dedication to Holocaust remembrance and education. The F.A.Z. seeks not only to highlight her extraordinary story but also to inspire readers to remain informed and proactive in the face of historical and contemporary challenges. Through this evocative portrayal, the newspaper reiterates its commitment to supporting those who champion critical causes and intellectual rigor.

The "Brilliant Minds" campaign continues to be a testament to the power of thoughtful engagement and the enduring impact of prominent thinkers and leaders. By spotlighting figures like Margot Friedländer, the F.A.Z. reinforces the significance of remembering the past to inform a more just and enlightened future.