Rebranding How Good Life Tastes

The brand Companhia has been a staple in the Portuguese market for over 20 years, boasting 24 stores across the country. In 2024, the Star Foods Group embarked on a rebranding journey with a clear goal: to boost recognition and solidify the perception of their brands' solidity and quality, revitalizing and modernizing the essence of each one. Rooted in credibility, renown, and empathy, the brand was reinvented to show that it’s not just about meals—it's about values, emotions, and experiences that connect people, transporting them to happy memories through the most authentic flavors. After all, life should be savored in the best company, just as the brand's slogan says, "how good life tastes."