Description
Research shows that every year, we throw away 1/3 of the food we buy.
Inspired by this number, we created a digital material for International Day of Awareness of Food Loss and Waste to emphasize on the need to only buy the amount of food we need so as to reduce food waste, as it is one of the strongest factors impacting climate change and pollution.
Our concept is based on a recipe for a spicy hot dog -as our client "Paderis" is a cold cuts brand- and outshows the amount of ingredients needed as 2/3, which is the amount we should buy in order to reduce food waste.
This professional campaign titled 'The 1/3' was published in Greece in September, 2024. It was created for the brand: Paderis, by ad agency: Humble Digital Agency. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 9 days ago.
Credits
Advertising Agency: Humble Digital Agency
Associate Creative Director: Mary Vamvaka
Head of Art: Christina Alexiou
Copywriter: Vasilis Vathis
Art Direction: Katerina Papavomvolaki
Account Manager: Danai Kyritsi, Afroditi Georgala
