The sound of the air brakes when the bus stops is remarkably similar to the fizz sound when opening a coke. Once you've heard it, driving the bus will never not make you think of a refreshing Coca-Cola.
This student campaign titled 'That Sound When the Bus Stops' was published in Denmark in August, 2020. It was created for the brand: Coca-Cola, by ad school: Danish School of Media & Journalism. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 2 years ago by Student - Creative Communication: Ellen Gregersen of Danish School of Media- & Journalism.
Advertising School: Danish School of Media- & Journalism, Copenhagen, Denmark
Creatives: Morten Kristiansen, Ellen Gregersen