Digitas Thailand and Thailand Board of Investment wrote an open letter to crisis, in order to gain investors’ confidence in Thailand, in a form of a VDO ad. The letter thanks crisis for injecting the resilience into the country and its people as Thailand has fought in multiple events throughout the history. And it also addresses the country’s strengths in variety of areas. The sign-off line, Thailand, the land of resilience, marks the new proposition for foreign investors to consider investing in Thailand after the world recovered from the pandemic crisis.

This professional campaign titled 'Dear Crisis' was published in Thailand in August, 2020. It was created for the brand: Thailand Board Of Investment, by ad agency: Digitas. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Secretary: Kanokthip Chantana of The Leo Burnett Group Thailand.


Advertising Agency: Digitas Thailand, Bangkok, Thailand
Production Company: The Film Factory Ltd
Post-Production Company: One Cool Production
Sound & Music Company: Pumpumpumpum Sound Studio
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai
Executive Creative Director: Santi Tubtimtong
Creative Director: Wikorn Rojarayanont
Art Director: Irene Indravudh
Art Director: Sompat Trisadikun
Copywriter: Torung Juntakanok
Copywriter: Panrutai Amattayakul
Managing Director: Paruj Daorai
General Manager: Samira Thancharoenkit
Account Manager: Maywadee Chongfusuwan
Account Executive: Chutirat Khongsantiah
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Wasin Saengdao
Project Manager: Wilawan Sanguanwong
Director: Taya Soonthornvipat
Producer: Yannassma Thannitsch
D.o.p: Usa Manitanon
Editor: Chaleamchon Natipat
Colorist: Debora Huen
Flame Artist: Supphakorn Thungsin
Post Producer: Apichaya Yueprayong
Music Composer: Ardsanai Ardsakul
Sound Engineer: Nopphalux Kosakorn

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