Marking the one-year anniversary of “Corn Kid” going viral on Recess Therapy’s Instagram and TikTok – reminding us what a “beautiful thing” veggies can be – 7-year-old Tariq is again sharing his passion, this time as a costumed T-Rex promoting Dino Veggie Tots from his friends at Green Giant.
As part of their first new campaign since 2016, spots for Green Giant’s “That’s Giant” brand platform launched on September 18 with the goal of changing the way consumers perceive and experience veggies, driving trial and usage, and challenging the category with innovative and delicious veggie-first products.
The fall 2023 introduction of Green Giant Dino Veggie Tots presented an opportunity for the brand to continue its collaboration with Tariq – with his authentic, genuine (and adorable) love for veggies – to help people, from parents in the frozen food section to kids looking up to him as a role model, to see veggies as the star of the plate.
In addition to Corn Kid, “That’s Giant” spots also include a cameo from the iconic Green Giant himself, created through CGI – with his larger-than-life hand reaching in-frame to snag a Dino Veggie Tot or grate some cheese on his Restaurant Style Garlic Parmesan Green Beans.
Created with integrated creative agency partner GYK Antler, the “That’s Giant” brand platform will engage consumers across connected TV, retail, social content, display, online video, and influencer partnerships.
This professional campaign titled 'That's Giant' was published in United States in September, 2023. It was created for the brand: Green Giant, by ad agency: GYK Antler. This Content and Digital media campaign is related to the Food industry and contains 3 media assets. It was submitted 6 days ago by Marcomms: Ginger Ludwig of GYK Antler.
Agency: GYK Antler, Manchester, NH, USA
Creative Director: Cristin Barth
Senior Art Director: Avery Donahoe
Senior Copywriter: George Sloan
Associate Director of Strategy: David Bohl
Head of Account Management: Nicolle Fagan
Account Supervisor: Mikaela Mandeville
Account Manager: Jessie Vogel
Senior Project Manager: Nora Sullivan
Junior Content Creator: Cameron Bortolussi
Head of Media and Innovation: Jason Carrasco
Associate Media Director: Kirsten Champlin
Associate Media Specialist: Viviana Sebastiano
Integrated Media Planner: Emma Grossman
Production Company: Big Brick Productions, Manchester, NH, USA
Executive Producer: Matt Doyle
Director: Dan Dunn
Director of Photography: Julian Focareta
Director of Production: Tyler York
Producer: Lisa Neville
Senior Editor: Josh Drake
Assistant Video Editor: Sammy Honeywell
Colorist: Phil Choe, Nice Shoes
Post Producer: Isabel Gomez-Boone, Nice Shoes
BTS Camera Op: Gustavo Lopes