That's Giant

Marking the one-year anniversary of “Corn Kid” going viral on Recess Therapy’s Instagram and TikTok – reminding us what a “beautiful thing” veggies can be – 7-year-old Tariq is again sharing his passion, this time as a costumed T-Rex promoting Dino Veggie Tots from his friends at Green Giant.

As part of their first new campaign since 2016, spots for Green Giant’s “That’s Giant” brand platform launched on September 18 with the goal of changing the way consumers perceive and experience veggies, driving trial and usage, and challenging the category with innovative and delicious veggie-first products.

The fall 2023 introduction of Green Giant Dino Veggie Tots presented an opportunity for the brand to continue its collaboration with Tariq – with his authentic, genuine (and adorable) love for veggies – to help people, from parents in the frozen food section to kids looking up to him as a role model, to see veggies as the star of the plate.

In addition to Corn Kid, “That’s Giant” spots also include a cameo from the iconic Green Giant himself, created through CGI – with his larger-than-life hand reaching in-frame to snag a Dino Veggie Tot or grate some cheese on his Restaurant Style Garlic Parmesan Green Beans.

Created with integrated creative agency partner GYK Antler, the “That’s Giant” brand platform will engage consumers across connected TV, retail, social content, display, online video, and influencer partnerships.