Description
In this strategic brand crossover effort, "Corn Kid" (aka Tariq) stars in a new spot from Ken’s – “Dress It Up” – that’s a purposeful and natural sequel to Green Giant’s Fall 2023 “That’s Giant” spot.
Launching just in time for National Ranch Day (March 10), “Dress It Up” organically plays off the first spot, with Corn Kid appearing in the same kitchen and wearing his loved dinosaur costume – but this time, Tariq can’t get enough of his Ken’s Ranch + Green Giant Dino Veggie Tots, helping to position this dipping-friendly combo as a staple at any dinner table.
Created with integrated creative agency partner GYK Antler, who represents both Ken’s Foods and Green Giant, consumers will see “Dress It Up” on connected TV and paid social.
This professional campaign titled '“Dress It Up”' was published in United States in March, 2024. It was created for the brands: Green Giant and Ken's Salad Dressing, by ad agency: GYK Antler. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 1 month ago by Marcomms: Ginger Ludwig of GYK Antler.
Credits
Advertising Agency: GYK Antler, Manchester, NH, USA
Managing Director: Mike Stevens
Group Creative Director: Cristin Barth
Creative Director: Scott Nicholson
Associate Creative Director: J.R. Roach
Design Director: Cassie McElaney
Sr. Copywriter: Nathan Bolton
Jr. Copywriter: Katherine Worth
Designer: Suellen Guerreiro
Head of Account Management: Nicolle Fagan
Group Account Director: Jeff Newman
Account Director: Kelsey Giovinelli
Senior Account Manager: Molly Whear
Senior Project Manager: Kendra Lowther
Director of Strategy: David Bohl
Strategist: Johanna O’Sullivan
Associate Media Director: Colin Trainor
Associate Media Director: Kristen Champlin
Integrated Media Planner: Viviana Sebastiano
Production Company: Big Brick Productions, Manchester, NH, USA
Director/DP: Dan Dunn
Director of Productions: Tyler York
Producer: Lisa Neville
Editor: Sammy Honeywell
1st AC: Jeff Olive
Camera PA: Alex Neville
Gaffer: Ruben Alves
BB Electric: Mike Paterson
Key Grip: Dustin Howard
BB Grip: Brandon McGinnis
Audio: Ben Nimkin
Set Director: Tara Pavoni
Wardrobe: Maili Lafayette
Hair MU: Alexandra Dale
Food Stylist: Karen Barnicle
BTS: Gus Lopes
Talent:
Mom: Shayna Singh
Son: Tariq
