Everyone Knows, You Should Too

Agency: GALLEGOS United


GALLEGOS United and Superette (DoorDash's internal creative studio) have unveiled the brand’s first-ever Spanish-language campaign for the Dasher audience. Titled “Everyone knows, you should too”, the campaign aims to recruit new Hispanic Dashers and further strengthen DoorDash’s relationship with Hispanic gig workers, one of the largest and fastest-growing audiences of gig workers in the Unites States.

The campaign is rooted in the understanding that for Hispanics, supporting each other via word of mouth comes as second nature. Sharing insider knowledge with others makes Hispanics feel that they’re part of a community that has a purpose. They know how much hustle it takes to make it in life and hustling is directly linked to exchanging knowledge and tips every step of the way.

The insight behind “Everyone knows, you should too” inspired a :60, :30 and three :15 videos (in both English and Spanish). The creative campaign will run nationally across streaming TV and paid social. This campaign will launch along with rolling updates to the Dasher app that make dashing even more seamless and accessible for Dashers whose primary language is Spanish. With product updates like in-app Consumer to Dasher instant translation, a Spanish language chatbot, and the ability to use the Dasher app in Spanish, even if your device is set to English, we aim to improve and streamline the experience Spanish-speaking Dashers have when delivering with DoorDash.

At the heart of this campaign is comedy through intrigue and relatability. Every spot features a main character, Irene, who is a typical fixture of curiosity and intrigue in Hispanic cultures. The audience sees the link between the local community's steady rise in life and the flexibility to earn as Dashers, even though Irene can’t figure it out. While it’s witnessed through the eyes of the always-watching neighbor, the creative paints a nuanced and truthful portrait of an up-and-coming Hispanic neighborhood. The audience can also relate to and admire the Javiers and Sofias of the world, and their drive to provide for their families. DoorDash gives them the option to work when they want and earn on their terms, so they can be there for their families during the moments that matter.

Since Winter 2021, GALLEGOS United has been DoorDash’s advertising agency to reach Hispanic audiences. The independent creative advertising agency was awarded the DoorDash business through a competitive review and has been responsible for all advertising agency duties targeting Hispanics—from strategy, creative development and production to providing counsel on all Hispanic/Latino marketing communications including endorsements and activations.

This professional campaign titled 'Everyone Knows, You Should Too' was published in United States in September, 2023. It was created for the brand: DoorDash, by ad agency: GALLEGOS United. This Digital and Integrated media campaign is related to the Delivery Services and Food industries and contains 2 media assets. It was submitted 3 months ago by VP: Naylet Aguayo of DiGennaro Communications.


Client: DoorDash + Superette

Executive Creative Director: Mariota Essery
Creative Director: Julio D'Alfonso
Sr. Manager, Business Leadership: William de Ryk
Brand Supervisor: Arika Jeter
Sr. Project Manager: Lyndsey Dorian

Chief Marketing Office: Kofi Amoo-Gottfried
Sr. Director, Dasher Audience Marketing: Trevor Reader
Sr. Director, Brand Marketing: David Bornoff
Director, Dasher Engagement Marketing: Miguel Escamilla
Brand Marketing Director: Brett Corrick
Sr. Brand Marketing Manager: Val Noonan
Brand Marketing Manager: Hank Kauffman
Unidos@ Employee Resource Group Representative: Mayra Alday

Manager, Trust and Dasher Experience: Jenn Rosenberg

Senior Counsel, Product & Marketing: Nana-Ama Boakye
Sr. Paralegal, Marketing & Product: Anna Chun

Managing Director: Jose Rodriguez
Sr. Account Supervisor: Angelica Rincon
Assistant Account Executive: Luke Young
Executive Creative Director Pe:pe Aguilar
Creative Director: Cristián Costa
Art Director: Margarita Cardenas
Head of Strategy: Rosa Cubas
Jr. Strategist: Maria Gutic

PRODUCTION COMPANY: Oak Leaf Productions
Head of Production: Daniel Marin
Executive Producer: Ilene Kramer
Executive Post Producer: Gloria Guerra
Director of Post Production: Dave Garcia
Director of Business Affairs: Diane DeLisa
Editor: Alejo Santos
Assistant Editor: Milena Szapiro

Service Production Company: Argentinacine
Director: Camila Zapiola
Executive Producer Joinery_X: Cesar Ahumada
Producer Joinery_X: Pablo Pytlowany
General Producer Argentinacine: Nano Tidone
Director of Photography: Leandro Filloy
Production Designer: Sebastian Serra

MUSIC HOUSE: Songs for Film & TV
Chief Creative Director: David Fisher
Composer: Litens Nilsson


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