Burger King

Thanks For Keeping It Real

School: Miami Ad School


Burger King has had its fair share of hate online. Most of it stems from bad experiences with food. The brand’s recent shift towards authentic food and marketing allows for more open conversations with its customers. To announce its all-real menu, Burger King puts its haters on a pedestal and owns its flaws with a self-diss rap video, composed from real tweets. Further, branded OOH stickers that respond to real tweets meet consumers on the go and incentivise them to try the new menu.

This student campaign titled 'Thanks For Keeping It Real' was published in Germany in August, 2021. It was created for the brand: Burger King, by ad school: Miami Ad School. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 years ago by Student: Divya Mirlay of Miami Ad School Hamburg.


Advertising School: Miami Ad School, Hamburg, Germany
Copywriter: Nik Szpak
Copywriter: Divya Mirlay

Burger King


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