Burger King

Italian Kings

Agency: Wunderman Thompson


Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings.
The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli's Venus and an American cowboy.

This professional campaign titled 'Italian Kings' was published in Italy in April, 2021. It was created for the brand: Burger King, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago by Art Director: Alessandro Dore of Wunderman Thompson.


Advertising Agency: Wunderman Thopson, Milan, Italy
Client: Burger King
Cco: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Art Director: Alessandro Dore
Copywriter: Veronica Dal Cortivo
Production: Altamarea Film
Director: Giacomo Boeri
Dop: Emanuele Zarlenga
Post Production: PasteUp
Music: Guido Smider

Medaille Trust


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