Description
Wellhub launches first campaign featuring Terry Crews as Global Brand Ambassador.
Created by Euphoria Creative, “Terry Crews’ Crews” highlights the benefits of Wellbeing through human connection and community.
Euphoria Creative makes its debut in the North American market with its first global campaign for Wellhub. Starring Terry Crews, the initiative marks the actor’s first campaign since being announced as Wellhub’s Global Ambassador of Wellbeing and introduces the concept of “Terry Crews’ Crews,” reinforcing the idea that within Wellhub’s universe of possibilities, there is always an activity and a community waiting for everyone.
In the film, different versions of Terry Crews explore the experiences available on the platform and discover their own crews along the way. Leveraging the actor’s signature humor and charisma, the production shows Crews multiplying himself across activities such as yoga, pickleball, running, gym workouts, and jiu-jitsu, transforming the world of wellness into a fun, lighthearted, and collective experience. The campaign reinforces the message that wellbeing is also about connection, community, and a sense of belonging.
“This campaign represents a very important milestone for Euphoria. Not only is it our first global project, but it was also created for one of the most competitive markets in the world, alongside a highly relevant brand and a personality as iconic as Terry Crews. Playing with his last name, and with the fact that he’s already known as someone who brings people together, was the perfect way to show that Wellhub is for every type of crew, translating the brand’s sense of community and belonging,” said Marcelo Rizério, Co-Founder and Chief Creative Officer at Euphoria Creative.
In addition to the main film, the campaign includes four short-form digital and social media spots that explore some of Terry Crews’ most distinctive personality traits. The content references his sense of humor, his openness about mental health, and other interesting aspects that have helped make him one of the most charismatic figures in American pop culture.
Available in 30-, 15-, and 6-second formats, the campaign will focus on digital, social media, and Pay TV channels, engaging end consumers, HR professionals, and Wellhub partners, including gyms and studios.
This professional campaign titled 'Terry Crews’ Crews' was published in Brazil and Multinational Worldwide in July, 2026. It was created for the brand: Wellhub, by ad agency: Euphoria Creative. This Film and Integrated media campaign is related to the Health industry and contains 2 media assets. It was submitted 6 minutes ago.
Credits
Client: wellhub
Product: wellhub
Title: Terry Crews’ Crews
Agency: Euphoria Creative
Creative: Marcelo Rizério, Ricardo Alonso, Bianca Fratus, Paulo Henrique Falcão, Rafaela Martuscelli e Ana Agra
Account: Andressa Fukunaga e Marina Porto
Strategy: Caio Del Manto e César Villas Bôas
Media and Data Insights: Tiago Santos, Eliane Bernardino, Paulo Os Vilarinho, Lucas Uehara, Laís Estoque, Juan Lunardeli e Isabela Falqueiro
Production: Cris Almeida e Larissa Gonzaga
wellhub: Leandro Caldeira, Yoni Solomon, Flavio Reghini, Sydney Mann and Jesse Sells.
Production Company: Surreal Hotel Arts
Director: Carlão Busato
CCO: Carlão Busato
COO: Cris Chacon
Executive Producer: Milena Trindade
Head of production: Mafe Cicaroni
Head of Creative: Bruno Cerqueira
Head of Post Production: Carol Fernandes
Line producer: Felipe Rangel
Executive Assistants: Júlia Fontes e Paulo Ferreira
Post Production Producer: Deinha Lopes
Production Coordinators: Ana Alegretti, Bruna Brito e Gabriel Rufino
Creative Director: Luis Michelazzo
Creative & Reserach Team: Alex Ulhoa, Vitor Matheus, Sol Ômigra e Letícia Pontes.
Director’s Apprentice: Rosa Morbach
Post Production Coordination Assistant: Nuara Santos
Post Production Assistant: Leandro Ferreira
Assistant Editor: Igor Luiz
Sustainability / ESG: Deborah Costa e Sol Nascimento
Production Controller: Shyrley Menezes
PIPPA: Kaêu Esuna
Director of Photography: Diego Robaldo
1st Assistant Director: Filipe Francisquini
2st Assistant Director: Isabella Liporoni
3st Assistant Director: Lucas Lopes
Art Director: Fernanda Schelp
Art Department Assistant: Fernanda Cunha
Production Designer: Kaio Monteiro
Prop Master: Julia Marchei
Assistant Prop Master: Rita de Cassia
Production Director: Lu Oppido
Producer: Betinho Baeta
Production Assistant: Sara Serra
Wardrobe Stylist: Luise Federman
Wardrobe Assistant: Laira Vignoto
Make: Vick Garaventa
Location Manager: Tatiana Setton
Casting Director: Guilherme Koch
Still Photographer: Rodolfo Magalhães
Terry Crew’s Staff
Stylist: Nana Boateng
Make: Vick Garaventa
Security: Rogerio Ludovico
Editor: Jon Kadocsa
Assistant Editor: Igor Luiz
Finishing Editor: Marcos Camurati
Post Production: AIR+ATOMO
Color Grading: Bleach
Audio Production Company: HEFTY
Music Producers: Edu Luke, Cris Botarelli, Otávio Cavalheiro, Eduardo Rossi, Celso Moretti, Tuco Barini, and Alan Lima
Executive Production: Debora Carvalho, Thais Gazoli, Ana Peluzo, and Karol Oliveira
Coordination: Larissa Durante, Douglas Freitas, and Fabi Lugli
