Description
A new survey commissioned by the Tennessee Department of Tourist Development (TDTD) found only 5% of travelers can correctly identify real destination photos in a side-by-side test with AI-generated images. As AI-generated imagery grows more common and more realistic, TDTD wants travelers to know its photos are the real thing.
Tennessee Department Of Tourist Development in partnership with VML launched an industry-first photo certification campaign and pledged to not use generative AI in place of its own marketing photography, called “The Real Seal.”
This professional campaign titled ' Tennessee Tourism “RealSeal” Campaign ' was published in United States in July, 2026. It was created for the brand: Tennessee Department of Tourist Development, by ad agency: VML. This Content and Static Images media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 4 hours ago.
Credits
VML
Tennessee Department of Tourist Development's AOR
Alli
Pierce
Chief Creative Officer
VML
John
Godsey
Chief Creative Officer
VML
Ryan
Simonet
Group Creative Director
VML
Jonathan
Vigliaturo
Creative Director
VML
Erik
Stark
Creative Director
VML
Alpho
Ramsay
Associate Creative Director
VML
Ethan
Downing
Executive Producer
VML
Nikki
Hardin
Executive Director, ME&I
VML
Megan
Davey
Managing Director, Strategy & Insights
VML
Shali
Wade
Executive Director
VML
Jenna
Pate
Managing Director, Client Engagement
VML
Bailey
Klutts
Associate Account Director
VML
Bella
Moorhead
Senior Account Manager
VML
Hope
Genilo
Associate Public Relations Director
VML
Ian
Cahill
Director Technology
VML
Theresa
Ferrugio
Managing Director, Media
VML
Mary
Anthony-Burley
Group Director, Strategy
VML
Erica
D’Uva
Media Director
VML
Nick
Wilson
Associate Social Director
VML
Jessica
Ferguson
Designer
VML
Emma
Clarke
Media Supervisor
VML
Chloe
Fortner
Senior Social Manager
VML
Lauren
Nordell-Morris
Manager, ME&I
VML
Ethan
Wons
Associate Analyst, ME&I
VML
John
Dwyer
Technology Specialist
VML
Emma
Beck
Program Director
VML
Courtney
Clark
Senior Project Manager
VML
TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT (TENNESSEE TOURISM or TDTD)
Tennessee Tourism Clients
Mark
Ezell
Commissioner
Tennessee Department of Tourist Development (TDTD)
Debra
Smith
Assistant Commissioner, Marketing
Tennessee Department of Tourist Development (TDTD)
Rob
Regg
Director of Marketing
Tennessee Department of Tourist Development (TDTD)
Amanda
Murphy
Director of Communications
Tennessee Department of Tourist Development (TDTD)
Chelsea
Trott
Communications Manager
Tennessee Department of Tourist Development (TDTD)
Amanda
Burton
Senior Digital Media Manager
Tennessee Department of Tourist Development (TDTD)
PRODUCTION COMPANY: PLAN A
Production company hired for video edit
Chusy
Jardine
Director
Plan A
Andy
O'Neill
Camera Operator, Producer, Editor
Plan A
Photographer
Jared
Kreiss
Photographer
Voice Over Talent
Rivers
Rutherford
Songwriter
Public Relations
Tennessee Department of Tourist Development's PR Agency
Malcolm
Griffiths
Senior Vice President
Turner PR
