Tennessee Department of Tourist Development

Color Blindless Viewer

Agency: VML


Fall foliage travel is a billion-dollar industry in America. And while Tennessee has some of the most beautiful fall scenery in the country, every other state is making the same claim. So how does Tennessee stand out? There are roughly 280 million people in the world who are red-green color deficient, which means they’ve never truly seen what fall looks like. One in 12 American men—including Today’s Matt Lauer—experiences some form of color blindness, a condition that affects nearly five percent of American women, too. We created the first scenic viewers outfitted with specialty lenses designed to help alleviate red-green color blindness so that people who have never seen the true colors of fall, can experience them for the first time.

This professional campaign titled 'Color Blindless Viewer' was published in United States in November, 2017. It was created for the brand: Tennessee Department of Tourist Development, by ad agency: VML. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: VML, Kansas City, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: John Godsey
Executive Creative Director: Derek Clark
Group Creative Directors: Allison Pierce, Stephen Martin
Creative Directors: Ryan Simonet, Betsy Jemas
Art Director: Mars Denton
Associate Copywriter: Amy Wilsey
Account Director: Jason Cooper
Channel Director, Public Relations: Bill Patterson
Channel Director:Megan Davey
Senior Channel Manager: Kelly Fischer
Channel Manager: Katie Rogers
Lead Technologist: Ryan Schooley
Executive Producer: Ethan Downing
Director, Data Analytics: Nikki Hardin
Senior Channel Manager: Alyssa Murfey
Production: Plan A Films
Director: Chusy Jardine
Editor: Andy O’Neil


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