ecoshell I The Plastic Stay.

World Cup leaves us with memories that last a lifetime. Plastic does too. The difference is, only one should. After weeks of celebration, the tournament leaves behind thousands of tons of waste that will outlive the final whistle. With this campaign, Ecoshell transforms one of futbol most iconic symbols into a reminder that the real opponent isn't on the pitch. Because the game ends. Plastic keeps playing against the planet.