Tennessee is making it easy to give the gift of travel this holiday season. More than ever, parents want to gift their kids’ experiences, but kids still want to unwrap gifts during the holiday season. Tennessee Playcation makes it easy to do both. Here’s a quick overview:

Taking a page from the time-honored tradition of making your holiday wish list from a toy catalog, Tennessee is launching its first-ever toy catalog – the Tennessee Playcation.
100,000 physical catalogs are being mailed to consumers in key tourism markets.
The catalog offers 88 pages of fun for the whole family; parents can purchase 25 toy builds inspired by Tennessee’s biggest attractions – from Dollywood and the Great Smoky Mountains to Graceland in Memphis; the Tennessee Aquarium in Chattanooga; Grand Ole Opry in Nashville and Bristol Motor Speedway (see the full list below)
The website – – will feature a downloadable, printable version of the catalog (launching 10/2)

This gift guide, poised to rival seasonal favorites like the Amazon Toy Catalog and other major retailers, marks a unique milestone as the first-ever holiday catalog for children inspired by tourism.

This professional campaign titled 'Tennessee Playcation' was published in United States in October, 2023. It was created for the brand: Tennessee Department of Tourist Development, by ad agency: VMLY&R. This campaign is related to the Travel and Tourism industry and contains 4 media assets. It was submitted 6 months ago by Associate Director Communications: Jacquie van der Veur of VMLY&R.


John Godsey Chief Creative Officer VMLY&R
Alli Pierce Chief Creative Officer VMLY&R
Ryan Simonet Group Creative Director VMLY&R
Austin Ridling Creative Director VMLY&R
Jonathan Vigliaturo Creative Director VMLY&R
Mars Denton Associate Design Director VMLY&R
Nikki Hardin Managing Director, Innovation & Data VMLY&R
Ethan Downing Executive Producer VMLY&R
Megan Davey Managing Director, Strategy & Insights VMLY&R
Jenna Pate Director, Client Engagement VMLY&R
Bailey Klutts Senior Account Manager VMLY&R
Adam Woullard Managing Director, Connections PR VMLY&R
Bailey Vincent Associate Connections Director VMLY&R
Audrey Daley Campaign Program Manager VMLY&R
Lauren Nordell-Morris Senior Analyst, Innovation & Data VMLY&R
Tara Robinson Creative Director VMLY&R

Mark Ezell Commissioner Tennessee Department of Tourist Development (TDTD)
Debra Smith Assistance Commissioner, Marketing Tennessee Department of Tourist Development (TDTD)
Rob Regg Director of Marketing Tennessee Department of Tourist Development (TDTD)
Amanda Murphy Director of Communications Tennessee Department of Tourist Development (TDTD)
Jill Kilgore Senior Communications Manager Tennessee Department of Tourist Development (TDTD)
Amanda Burton Senior Digital Media Manager Tennessee Department of Tourist Development (TDTD)
Jaisie Shahan Creative Services Manager Tennessee Department of Tourist Development (TDTD)

Halie Graham Executive Producer The Garage

CGI Oversight by Ool Digital
Sound Oversight by Semillero Estudios

Malcolm Griffiths Senior Vice President Turner PR


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