The Campaign Against Living Miserably (CALM) is leading a movement against suicide. Every week 125 people in the UK take their own lives. And 75% of all UK suicides are male. CALM exists to change this. Our idea was to highlight the fact that what people say and how they feel can be very different by using YouTube's timeline preview in a unique way.
This professional campaign titled 'Finding the Words' was published in United Kingdom in November, 2020. It was created for the brand: CALM, by ad agency: Recipe. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago by Copywriter: Graeme Bowman of Recipe.
Advertising Agency: Recipe, London, United Kingdom of Great Britain and Northern Ireland