Call of Duty

Squad Up

Agency: 72andSunny


Call of Duty creates an epic military cadence filled with Nicki Minaj, Pete Davidson, Lil Baby, Kane Brown, Bukayo Saka, Lando Norris and squads from all over the world to launch Call of Duty: Modern Warfare II, available globally on October 28th.

Every year, the release of a new Call of Duty game is a major global cultural moment, where everyone rallies their squads together to jump into the game together.

In the new TV campaign, Activision aims to capture that hype and energy with the star-studded campaign created with 72andSunny.

The TV campaign, called ‘Squad Up’, also features Los Angeles Rams Defensive Backs Jalen Ramsey and David Long Jr. and Faze Clan’s Nuke Squad which is comprised of FaZe Swagg, FaZe Santana, FaZe JSmooth and FaZe Booya.

In the film, the stars lead a military cadence - the traditional call-and-response work chant sung by military personnel while running or marching - throughout a number of their own individual squads and scenes, linked together to form one epic cadence.

The campaign captures the energy, excitement and camaraderie that exists amongst friends around the world when Call of Duty: Modern Warfare II is released on October 28th.

This professional campaign titled 'Squad Up' was published in United States in October, 2022. It was created for the brand: Call of Duty, by ad agency: 72andSunny. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 1 year ago.


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