Insight made product.
Cats love to lie on the keyboards humans use to write.
In order to solve this funny conflict, Whiskas decided to launch a crazy invention born out of a universal insight.
The Covid-19 pandemic created the ideal context for exponentially triggering working from home, which is why work tasks now coexist with pets like never before, and that highlights cats' obsession with computer keyboards.
As a brand that best interprets the world of felines, Whiskas launches its #Teclacucha, the perfect union between a cat cave and a computer keyboard. Every aspect of its structure is milimetrically designed so that the cats wish to spend more time in it than on its owner’s computer.
The proposal is 100% Paraguayan ingenuity and is born out of a joint work between Whiskas Paraguay marketing area and Craniux advertising agency.
This professional campaign titled 'Teclacucha/Cat Cave Keyboard' was published in Paraguay in August, 2022. It was created for the brand: Whiskas, by ad agency: Craniux. This Content, Design, and Digital media campaign is related to the Pets industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Craniux
CEO: Diego Chirife
Creative Direction: Sergio Sevega / Raúl Ortiz
Art Direction: Claudio Filártiga
Creativity: David “Uru” Correa - Yani Piñanez – Ferni Acosta – Emerson Balbuena - Robert Sanchez
Audiovisual Director: Federico Demestri
Account Manager : Nicole Segovia
Executive : Gonzalo Rivarola
Digital Manager : Luisana Ponce
Community Manager: Cielo Espínola