Curiosity Boxes

Agency: BBDO


No matter what you shop online for. If the item comes in a box, a cat owner will know: fun is guaranteed. Curious like no other creature, cats soon turn the cardboard box into total play. With that in mind, WHISKAS® presents Curiosity Boxes, a free gift to stimulate indoor play. A new campaign by ad agency AlmapBBDO.
In a partnership with Petlove, Brazil’s number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane or submarine. Tutors can follow on-box setup instructions and readily start the cat play.
This is a limited time offer, available until the stocks run out, and exclusive for buys at Petlove. At-home delivery services follow public health guidelines so that customers get their items in safety.
“Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That’s how an online WHISKAS® buy becomes an even more rewarding experience to cats”, says Marcelo Nogueira, ECD at AlmapBBDO.
Eduardo Lima, Cat Mainmeal Portfolio Director at Mars Petcare, says the action is all about getting the famous curiosity of cats going. “Besides providing pets with a wholesome, balanced diet, we want to show tutors the importance of nurturing their relationship with their cats' curiosity, making a plain delivery package a fun toy for them to play with”, says Lima.

This professional campaign titled 'Curiosity Boxes' was published in Brazil in May, 2020. It was created for the brand: Whiskas, by ad agency: BBDO. This Direct medium campaign is related to the Pets industry and contains 5 media assets. It was submitted about 4 years ago.


Advertising Agency: AlmapBBDO, Brazil
CCO: Luiz Sanches
ECD: Marcelo Nogueira, André Gola, Pernil
Creative Director: Renato Butori, Rodrigo Resende
Art Director: Caio Stucchi-Zucchi, Fernando Fregate, Leonardo Rodriguez Fernandez, Lucas Cabrini, Vitor Rolim
Copywriter: Leonardo Cristianho, Pedro Arvati, Victor Sotero, André Arteze
Account: Camilla Massari, Flavia Fusco, Fernanda Portugal, Gabriela Teixeira
Graphic production: José Roberto Bezerra, Marcos de Souza
Media: Daniel Ribeiro, Kristen Lee Hendrickson, Thabata Hidalgo, Andreina Clemente, Vinicius Nicolau
Planning: João Gabriel Fernandes, David Gross
Client Approval: Eduardo Lima, Ricardo Marinho, Kaian Garcia

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