Kal Kan Whiskas

Do cats recognize their owner’s voice even after a long absence?

Agency: BBDO


Ku-chan, 10 years old senior cat, is now living in the north of Japan His previous owner, Ono-san is currently living in the suburbs of Tokyo. It’s been about two years since they had separated from each other. Does Ku-chan still recognize the voice of Ono-san who had spent his childhood with?
The average lifespan of house cats in Japan is 15.04 years (According to the 2016 Survey). And more than 40% of cat owners in Japan live with senior cats aged over 7 years. Japan is said to have the longest life expectancy in the world, but human beings are not the only ones living longer in Japan. Cats’ life expectancy has also been increasing. For these reasons, a cat food brand KAL KAN(well-known WHISKAS worldwide) made this film to celebrate longevity with the theme of “The bond cultivated between senior cats and their owners."

This professional campaign titled 'Do cats recognize their owner’s voice even after a long absence?' was published in Japan in September, 2017. It was created for the brands: Kal Kan and Whiskas, by ad agency: BBDO. This Content medium campaign is related to the Pets industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: BBDO, Tokyo, Japan
Creative Director: Masaki Honda
Art Director: Kana Kikuchi
Copywriters: Haruko Kuzuya, Yukina Oshibe
Director: Shingo Hashimoto
Producers: Kosuke Kumakura, Shinji Kushiro


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