BLK, the largest dating app for Black singles, is bringing the heat this Fall with a spicy collaboration between legendary female rapper Trina and rising rap superstar, Saucy Santana. BLK, who recently released an in-app Election Center, has teamed up with the Florida icons to create an audacious new voting anthem, No Voting No Vucking, to command a new generation of voters to shift the culture and make their voices heard. The new single and video was released during National Voter Education Week on Tuesday, October 4, 2022.
Young people are the next generation of voters and represent a major voting bloc in this country. And while Gen-Z turnout increased in 2020, BLK and When We All Vote want to ensure youth continue this momentum by bringing even more young people into the voting process. Just in time for the 2022 Midterm Elections, No Voting No Vucking aims to motivate young Black citizens to vote, by calling out that exercising your basic civic duty of voting is the biggest turn-on of all.
This professional campaign titled 'No Voting No Vucking' was published in United States in October, 2022. It was created for the brand: BLK, by ad agency: Majority. This Integrated medium campaign is related to the Other industry and contains 1 media asset. It was submitted 12 months ago.
Agency - Majority
Chief Executive Officer: Omid Farhang
Chief Marketing Officer: Jorge Hernandez
Chief Content Officer: Brandon Butler
Chief Strategy Officer: Asmirh Davis
Producer: Christine Presto
Creative Director: Micöl Rankin
Sr. Art Director: Barb Rego
Sr. Designer: Lonnie Gardner
Associate Account Director: Snigdha Villasencio
Senior Account Executive: Holli Wilkins
Special Advisor: Bill Meadows