Description
The campaign film focuses on humorous and relatable moments as families and friends fight each other to be the first to get hold of a Domino’s delivery. With action slowed to 90 frames a second, each scene gains an almost-poetic pace, showcasing people’s expressions - little twitches, squinting eyes and moments of victory/defeat become larger, and more humorous.
Designed to generate fame for the brand, the campaign features an evolution of Domino’s famous Domin-oh-hoo-hoo sonic branding which is redefined as a swelling operatic soundtrack to the dramatic scenes of loved ones battling in slow motion, giving the whole film an over-the-top importance only Domino's pizza can demand.
This professional campaign titled 'Tearing Loved Ones Apart Since 1985' was published in Ireland and United Kingdom in October, 2023. It was created for the brand: Domino's, by ad agencies: Havas Media and VCCP London. This Digital, Film, and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago.
Credits
CAMPAIGN TITLE: Domino’s - Tearing Loved Ones Apart Since 1985
CLIENT: Domino’s
DIRECTOR OF MARKETING: Harry Dromey
HEAD OF BRAND & CAMPAIGNS: Emma Hackett
SENIOR MEDIA MANAGER: Kerry Morrow
CAMPAIGN MANAGER: Matt Reed
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: David Masterman
CREATIVE: Robbie Field & Henry Westcott
AGENCY SENIOR TV PRODUCER: Ed Mueller
SOCIAL CREATIVE DIRECTOR: Milan Desai
SOCIAL CREATIVE: Lucy Cooper
MANAGING PARTNER: Jessica Aspinall
SENIOR ACCOUNT DIRECTOR: Claire Fleet
SENIOR ACCOUNT MANAGER: Natalina Robarts
HEAD OF PLANNING: Ross Cameron
PLANNING DIRECTOR: Nathan Velayudhan
PRODUCTION COMPANY: Biscuit Filmworks
DIRECTOR: Aaron Stoller
EXEC PRODUCER: Sam Chitty
PRODUCER: Cathy Green
DOP: Ben Seresin
EDITOR: Jonnie Scarlett @ The Quarry
VFX STUDIO: Electric Theatre Collective
PRODUCER: Matt Williams
COLOURIST: Luke Morrison
MUSIC SUPERVISION: Soho Music
SOUND ENGINEER: Parv Thind @ Wave Studios
CREATIVE PRODUCER: Sally Archer
POST-PRODUCERS: Heather Mooney, Natasha Allmond & Mehmet Altar
STUDIO MANAGER: Scott Mitchell
ASSISTANT STUDIO MANAGER: Thomas Whetnall
SENIOR DESIGNER: Matt Montgomery-Taylor
ARTWORKERS: Jana Hajkova & Layla Elsekaifi
HEAD OF ART: Ali Augur
SOCIAL & DOOH EDITORS: Stefan Jerome, Toby Cherrill & Mark Singer
VISUAL DIRECTOR: Ben Cole
IPD: Brad Willis
SOCIAL DIRECTOR: Sam Wright
PHOTOGRAPHER: Colin Campbell
RETOUCHERS: Stanleys Post
MEDIA BUYING AGENCY: Havas Media UK
MANAGING PARTNER: Charlotte Steel
CLIENT PARTNER: Jo Mikolajczyk
ACCOUNT DIRECTOR: Leila King
ACCOUNT MANAGER: Lottie Kouset
