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Jack Daniel's

Independence Day

Agency: Ideas Origin Media

We raise a glass to independent spirits and those who boldly make it count! Happy Independence Day! #JackDaniels #MakeItCount

Description

As Nigeria prepared to commemorate Independence Day, it became imperative for us to not only enhance the brand's equity but also establish a distinctive presence, digitally.

To achieve this, we cleverly employed the concept of "spirit" as a triple entendre, symbolizing the audacious spirit of our brand, the indomitable spirit of Naija and the drinks positioning in the industry

This professional campaign titled 'Independence Day' was published in Nigeria in October, 2023. It was created for the brand: Jack Daniel's, by ad agency: Ideas Origin Media. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 6 months ago.

Credits

Advertising Agency: Ideas Origin Media, Nigeria
Founder/Chief Creative Officer: Israel Obatunde
Business Director: Elizabeth Adesina
Account Executive: Patricia Ikoi
Creative Group Head: Oluwaseun Imade
Art Lead: Marvelous Ojo
Senior Art Director: Ugo Idama
Art Director: Goodness Okusanya
Copywriter: Elizabeth Ukay

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