We hooked up technology that can detect electrical signals from liquid moving inside plants to our new plant-based products. Normally, this wouldn’t work. These new, frozen, products contain a unique mix of plant-based protein and fungi that actually makes the food… sing! Together with @afraidofeveryone our four new products have created magic. Introducing Tasty Tracks. The World’s First Music Made With Plant-Based Food.


Through certain technology Peas of Heaven, together with musician @afraidofeveryone, have released a four song album made by their four new products. It is possible in part because of the mix of pea protein and fungi in the products. The worlds first music made with plant-based food.

This professional campaign titled 'Tasty Tracks' was published in Sweden in September, 2022. It was created for the brand: Peas Of Heaven, by ad agency: Peas of Heaven Creative Dept.. This 360°, Audio, and Digital media campaign is related to the Food and Health industries and contains 3 media assets. It was submitted over 1 year ago.


In-house Agency: Peas of Heaven Creative Dept.
Creative Director (Copywriter): Gustav Johansson
Associate Creative Director (Art Director): Erik Friemann
Cinematography, Direction and still Photography: David Einar
Music: André Axell


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.