Description
This initiative aims to raise awareness and make a strong call to society to help address an increasingly significant problem in Mexico: the normalization of violence among children and teenagers.
A growing problem in Mexico is that criminal organizations recruit children and teenagers all over the country
This professional campaign titled 'Targets of violence' was published in Mexico in June, 2025. It was created for the brand: Un Kilo de Ayuda, by ad agencies: Integer and Teran TBWA. This Digital and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 16 days ago by Group Creative Director: Oscar "Kevin" Guerrero of Integer México.
Credits
Advertising Agency: Teran TBWA \ Integer
Executive Director: Sandra Sahagún
Creative Director: Oscar "Kevin" Guerrero
Production Company: Whiskey Films
Director: Romarico Cibrián
Producer: Fernanda Rivas
