Description
A new 360 world for activewear—a world of fun, flair and all-new moves. The Summer 2025 Active Campaign introduces exciting new product lines that infuse Old Navy's signature fun and flair into activewear, ensuring you have everything you need for your best moves yet. Lindsay Lohan stars alongside an ensemble cast that includes Dylan Efron, Charo, Quenlin Blackwell, and others. The campaign is directed by Torso and photographed by Ethan James Green.
The campaign features a New Moves Custom Typeface. Our bespoke inline typeface marries the contemporary proportions of the ON Sans Display font with round sinewy forms inspired by nostalgic fitness and athletics typography. The incorporation of specific unicase letterforms adds an unexpected dimension and playful pairing with the all caps Old Navy logo.
See more: https://look.inc/old-navy-1
This professional campaign titled 'Old Navy New Moves' was published in United States in May, 2025. It was created for the brand: Old Navy, by ad agency: Look. This 360° and Digital media campaign is related to the Beauty, Fashion, and Fitness industries and contains 3 media assets. It was submitted 16 days ago by Creative Agency: Look of Look.
Credits
Agency - Look
Director - TORSO.SOLUTIONS
Director of Photography Ben Carey
Photographer - Ethan James Green Second Name
Casting - GKLD Projects
Stylist - Dara
Makeup - Mark Carrasquillo Streeters
Hair - Lucas Wilson
Movement Coach - Danielle Polanco United Talent Agency
Set Design - David James White Streeters
Produced by AP Studio, Inc
Video Production - DIVISION
Video Post - MODERN POST
Color - Company 3
Photo Post - Dtouch
Music - Too Young Ltd.
