Target Your Hunger

Agency: Madison DDB


Understanding that some gamers mark the center of the screen to practice passive aiming or centering with transparent tape with an X. We create the most "revolutionary", "innovative" and "AI-free technology of all time": A simple set of stickers with Heinz. That when placed in the center ofthe screen, marks a specific spot that will never miss a shot at any enemy and helps improve and practice passive aim or centering, reducing their Time to Kill (TTK) and increasing snack time.
It even works on any type of screen and for every shooting game. Very few know about this but evenprofessional gamers recommend it. We used the most important burger restaurant in Costa Rica, and launched the stickers with a new burger creation: The Heinz Combo Gamer, which has been sold via delivery. Also, top gamers helped us teach how to use stickers and improve their aim.

This professional campaign titled 'Target Your Hunger' was published in Costa Rica in January, 2024. It was created for the brand: Heinz, by ad agency: Madison DDB. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 month ago by Chief Creative Officer: Kimbo Kevin Brenes of Madison DDB.


Brand: Heinz Ketchup
Agency: Madison DDB
Founding Partner & CEO: Pablo Chaves
Founding Partner & CEO: Javier Mora
Founding Partner & CEO: Cristhian Fuentes
Founding Partner & CEO: Pablo Silva
Chief Creative Officer: Kimbo Kevin Brenes
Art Director: Alejandra Atroz
Art Director: Carlos Redondo
Creative Team: Daysi Camacho, Mario Martinez, Noelia Crocinelli, Jose Pablo Brenes,
Fabian Barillas, Dayliana Blanco, Daniel Mora, Elbia Farias.
Account Manager: Raquel Madrigal, Zharella Mata, Sofía Corrales
Account Director: Mauricio Brenes
Production Director: Alejandra Acosta
Client: Santiago Zeledón, Melissa Arcia, Gabriela Navarro


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