Description
During the World Cup, Heinz was taped over across stadiums to keep non-sponsor brands out of sight. But the brand didn’t disappear, because real fans could still recognize the bottle instantly. So Heinz Arabia turned that act of censorship into a full reactive takeover, launching the Unofficial Football Ketchup across supermarkets, e-commerce and a wider campaign that spread the taped-over bottle everywhere football fandom lives.
This professional campaign titled 'Tapeover' was published in United Arab Emirates in June, 2026. It was created for the brand: Heinz, by ad agency: Saatchi & Saatchi MEA. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 hours ago.
Credits
Agency: Saatchi & Saatchi UAE
Groupe CEO: Bassel Kakish
Agency CEO: Ramzi Sleiman
Chief Creative Officer: Sebastien Boutebel
Chief Strategy Officer: Tahaab Rais
Sr. Creative Director: Rita Harbie
Associate Creative Director: Juan Manuel Prieto, Vinicius Claudino
Copywriter: José Ferreira, Stephanie Rodríguez
Art Director: Marcelo Gasparini, Gabriel Damasio
