AMERICAN LEGEND BODY WASH & BRICK OF SOAP
Description
Timed to commemorate America 250©, Duke Cannon and the Jeep® brand, today announced a collaboration highlighted by a limited-edition Body Wash and Brick of Soap. There are two scents, American Legend and, exclusively at Target, Trail Rated. Paying homage to hard-working men who live boldly and authentically, embracing both the American spirit and a love for the outdoors.
"This collaboration is all about adventure and the people who get out there, try something new, and explore the U.S. in all its glory. Nothing says Americana like the Jeep® brand and Duke Cannon; two brands built for guys who don’t mind getting a little dirt under their nails,” said Kathy Dixon, marketing director at Duke Cannon. “We’re proud to team up with the Jeep brand to connect Duke Cannon’s great-smelling, premium men’s grooming products with rugged exploration in a way that honors our shared legacy of supporting veterans and those who served.”
This joint venture goes a step beyond the grooming aisle, extending to Duke Cannon’s ongoing give-back initiative that supports the reassimilation of veterans back into civilian life through the Duke Cannon Veteran Fund (DCVF). Founded on Veterans Day, with products that tap into military heritage, the Big Ass Brick of Soap was inspired by the soap bricks used by GIs in the Korean War. All product sales will allow Duke Cannon to support several critical organizations that provide health care, mental health support, job training, and educational services to Veterans and their families.
The limited-edition Duke Cannon x Jeep® American Legend Body Wash and Brick of Soap, which oozes Americana by featuring a first-of-its-kind red, white, and blue coloring and is stamped with the Jeep logo, is available now at DukeCannon.com, and will roll out soon at Target, Amazon, Lowe’s and select specialty retailers. The packaging spotlights World War II and the Jeep Willys, a 4x4 light military utility vehicle used by Allied forces. The Duke Cannon x Jeep Trail Rated Body Wash and Brick of Soap, available in mid-May exclusively at Target, honor the Willys trim with the modern Wrangler/Gladiator on its packaging.
Duke Cannon x Jeep AMERICAN LEGEND BODY WASH & BRICK OF SOAP
Scent: Virginia Cedar & Freedom - Clean, bright and aromatic with notes of lemon, mint, cypress and sandalwood
Duke Cannon x Jeep TRAIL RATED BODY WASH & BRICK OF SOAP
Scent: Mountain Pine & Adventure - Fresh, robust and woody with notes of pine needles, oakmoss and cedarwood
This professional campaign titled 'AMERICAN LEGEND BODY WASH & BRICK OF SOAP' was published in United States in April, 2026. It was created for the brands: Duke Cannon and Jeep, . This Integrated medium campaign is related to the Automotive and Personal Transportation and Household Products industries and contains 5 media assets. It was submitted 20 minutes ago.
