ADVERTISING

Duke Cannon

Un-NIL Deal

Agency: Quality Meats

Description

During the tournament, mascots never stop. They race around firing up the crowd, high-fiving anyone within reach with their felt-covered hands, and in general spending every second working their (literal) tails off.

But unlike the players on the court, they’ll never get to cash in on any name, image, or likeness deals—because they are literally not allowed to let anyone know their name, image or likeness. They just have to keep doing their job: being a sweaty, anonymous person toiling in a hot, furry suit.

We decided to right this wrong—by officially sponsoring one of those tireless, hard-working guys.

Welcome to Duke Cannon country, unnamed person inside Iowa State’s Cy the Cyclone uniform.

This professional campaign titled 'Un-NIL Deal' was published in United States in March, 2025. It was created for the brand: Duke Cannon, by ad agency: Quality Meats. This Film medium campaign is related to the Retail Services and Sports industries and contains 2 media assets. It was submitted about 1 month ago.

ADVERTISING

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