Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. That's why we made Martini and Mini Taxi co-promotion. We set up special Martini TAKEMEHOME machine in clubs. It measures your blood alcohol content and if it exceeds certain limit you receive 30% discount on Taxi Mini.
This professional campaign titled 'Takemehome Machine' was published in Russia in April, 2012. It was created for the brands: Martini and Mini Taxi, by ad agency: Friends. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Friends, Moscow, Russia
Creative Director: Arina Avdeeva
Copywriter: Semyon Polyakovskiy
Art Directors: Alexander Zavacky, Arina Avdeeva
Designer: Max Denisov
Production company: The Viewmakers' Studio
General Producers: Anastasia Kotelnikova, Artem Mansimov
Product Designers: Aleksandr Veshaev, Gaya Asaturova
Programmer: Tigran Azaryants