Generation Wild / Take Your Brain Out :30
Description
New research is revealing the impact screen time can have on developing brains, and it’s significant. The good news? Nature can help offset its effects. Time spent outdoors is linked to positive changes in children’s brain development. You could say that spending time outside resets little brains. That insight drove Sukle's new campaign for Generation Wild. In this :30, we bring viewers into a magical world showing different kids engaged in outdoor adventures with friends - friends who just happen to be anthropomorphized brains. Together they ride bikes, swing on a tree swing, roll down a grassy hill, and stare up at the clouds. Sukle worked with Passion Pictures and director Anna Mantzaris, renowned for her stop-motion animation for Apple’s ‘Fuzzy Feelings’ holiday campaign. And the earworm of a song was scored by Singing Serpent Music.
This professional campaign titled 'Take Your Brain Out' was published in United States in May, 2026. It was created for the brand: Generation Wild, by ad agency: Sukle. This Film medium campaign is related to the Education, Health, and Public Interest industries and contains 1 media asset. It was submitted about 20 hours ago.
Credits
Client: Great Outdoors Colorado
Campaign: Generation Wild “Take Your Brain Out”
Founder and Chief Creative Officer: Mike Sukle
Creative Director: Mel Simonich
Art Director: Dain Williams
Director of Production: Michon Schmidt
Brand Director: Leigh Ann Bauer
Digital Artist: Matt Carpenter
Production Company: Passion Pictures
Director: Anna Mantzaris
Executive Producer: Neysa Horsburgh
Producer: Steven Riley
Storyboard Artist: Dirk van Dulmen
Animatic: Anna Mantzaris
Character Design: Petra Lili Szilágyi
Background Design & Concept: Julien De Man
Puppets & Costumes: Tiny Frames - Anna Mantzaris, Ellinor Kärnestam, Annie Hagvil
Studio: 5 a.m. Studio, Amsterdam
Studio Director/DOP: Jeroen Zijlstra
Studio Set Construction & Modeling: Pim Ter Braak, Patrick Raats, Rosalie Wellerdiek,
Liselotte Allard, Bojana Zold, Alicja Obuchowicz, Jeroen Zijlstra
Stop Motion Animators: Patrick Raats, Jens Gulliksen
Studio Composite: Jeroen Zijlstra, Liselotte Allard
Additional Compositing: Passion Pictures - Eric Venti
Editors: Passion Pictures - Anna Mantzaris, Joshua Luigi Bowen
Post Producers: Stone Dogs - Richard Hawkins, Geoff Lown
Colorist: Stone Dogs - Holly Greig
Flame & Online Editor: Stone Dogs - Dave Kiddie
Original Music Score: Singing Serpent
Music Producer: Beks Johnson
Music Creative Director: Jon Spencer
Music House Managing Director: Glen Galloway
