El primer banco

Before any account, card or app existed, there was someone who taught us the value of saving. Our first financial lessons didn’t come from a bank, they came from home.
This print series recognizes those silent teachers who shaped our relationship with money from the very beginning. Through intimate everyday moments, we remind people that the habit of saving starts long before adulthood, guided by those who were always there for us.

Because sometimes, your first bank was simply mom.