MMMMM Water, Water so good you mmmmm it
MMMMM Water, Digital Bulletin Broadway Plaza
MMMMM Water, WILF (Water I'd Like to Finish)
Description
Hint, Inc., the #1 unsweetened flavored still water brand in the U.S. according to SPINS and IRI data, is introducing MMMMM Water™, its first major campaign under the platform "Water For People With Tastebuds."
Following its March 2026 brand refresh, the campaign marks the next evolution of Hint's mission to transform drinking water from a task into something consumers actively crave. Built around a single idea, making water irresistible, MMMMM Water reframes flavored hydration through the lens of desire. When water actually tastes good, you don't just drink it, you "mmmmm" it.
For more than 20 years, Hint has challenged the notion that water has to be boring. With this campaign, the brand formalizes that ethos into a new shorthand, WILF (Water I'd Like to Finish), meeting the moment and subverting expectations about what water (and its advertising) can be.
This professional campaign titled 'MMMMM Water' was published in United States in May, 2026. It was created for the brand: Hint Water, by ad agencies: Blink, Cartel, and Mythology. This Content, Design, and Static Images media campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted about 8 hours ago.
Credits
Creative Agency: Mythology
ECD / Partner, Audrey Attal
ECD / Partner, Kim Haxton
CD, Jake O'Donnell
CD, Brad Kranjec
Art Director, Jeanette Tran
Head of Studio & Production Manager, Manuel Abreu
Managing Director, L Parker Barnum
Account Director, Aimee Chimera
Senior Strategist, Breonna Ruffin
Executive Producer, Andy Wilcox
Producer, Chase Theibault
Production: BLINKINC
Director, Zach Tavel
Producer, Alex Handschuh
DP, Justin McWilliams
Head of Production, Alex Halley
EP, Josef Byrne
Editorial: Cartel NY - @cartel.tv
Managing Director: Lauren Bleiweiss
EP: Evyn Bruce
HOP: Malini Kartha
Producer: Persia Anderson
Editor: Nick Deliberto
Cutting Assistant: Nick Bruce
Colorist: Myles Bevan
Online Editor / Conform / Delivery: Colin Edelman
