Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.
It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.

This professional campaign titled 'Tailgating Kills' was published in United Arab Emirates in February, 2019. It was created for the brand: Road and Transport Authority Dubai, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the Transport industry and contains 3 media assets. It was submitted over 4 years ago.


Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Chief creative Officer - MENA: Bechara Mouzannar
Chief creative Officer - Dubai: Komal Bedi Sohal
Creative Director: Raja Rizkallah
Art Director: Raja Rizkallah
Senior Copywriter: Tala Al Ali
Photographer: Daniel Botezatu
Account Director: Karim Al Kari
Account Manager: Dana Khalil
Head of production: Wael Said
Production house: Prodigious / Dubai
Additional credits: Richard Copping

SBI Life Insurance
Fondation Franç...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.