Spillphabet

To introduce its new Bounty Mega Roll, P&G partnered with Saatchi’s PG One team to create “Spillphabet.” In the spot we see a modern American Family trying new recipes and foods in the kitchen – everything from empanadas to kimchi to jambalaya – and the messes that come with the added cooking. But with the new Bounty Mega Roll, they don’t have to worry about running out. The fast paced, energetic song-based spot highlights the Bounty Mega Roll while showing all the spills and messes it can clean up – from A-Z.

Times have changed and so have our food palettes. American households are cooking and experimenting more at home while also trying new foods. This means bigger messes that need Bounty Mega Roll without having to worry about paper towels running out.

Bounty Mega Roll is 4 rolls in 1 and the largest roll in market to clean up not only food and liquid messes but also everyday messes like dirty paw prints and potted plant spills.

“Spillphabet” will start running across TV, digital and social on May 20.

The fast paced, energetic song-based spot created by Saatchi & Saatchi’s PG One highlights the Bounty Mega Roll while showing all the spills and messes Bounty Mega Roll can clean up – from A-Z!

Times have changed and so have our food palettes. American households are cooking more at home and trying new recipes. This means bigger messes that need Bounty Mega Roll without having to worry about paper towels running out.

In the spot we see a modern American Family trying recipes and foods in the kitchen – everything from empanadas to kimchi to jambalaya. We also see other messes outside of just food and liquids that need to be cleaned up like pumpkin guts and spilled potted plants.