ADVERTISING

Setem

System error

Agency: JWT

Description

JWT Spain launches a campaign for its client ONG SETEM based on its Ethic Financial Area. It is an awareness campaign about Ethical Bank. The whole campaign's objective is to lead people to visit 'error104.com', a microsite where they will find an amazing video explaining what the Ethic Bank is and where traditional bank is criticized. In that microsite you can sign a letter addressed to the next EU president for him to establish new rules on the financial system.

This professional campaign titled 'System error' was published in Spain in June, 2009. It was created for the brand: Setem, by ad agency: JWT. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted almost 13 years ago.

Credits

Advertising Agency: JWT Spain
Creative Directors: Napi Rivera, Oscar Alcaraz
Art Director: Javier Lorés

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