What is behind the fascination with basketball? This ad picks up on a phenomenon only known by both basketball fans and players: that particular and smooth sound we can hear when the ball scores a hit and skillfully doesn't touch the ring, in this case, used as a soothing and hypnotic way to talk about the latest Basketball issue of Sports Illustrated.
This professional campaign titled 'Swoosh' was published in Germany in August, 2022. It was created for the brand: Sports Illustrated, by ad agency: FRASER. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 1 year ago by ECD: Fernando Barbella of FRASER .
Advertising Agency: FRASER GmbH
Executive Creative Director: Fernando Barbella
Senior Art Director: Raphaela Putz
Social Media Manager: Raphaela Wise
Video Editing: Tibor Salzburger
Sound Design: La Pirada Latam
Client: Myriam Karsch, Florian Boitin, Elisabeth Schmidt